Cookie Policy | The Workdry Group
Cookie Policy
Last updated: 16/3/26
This Cookie Policy explains how The Workdry Group (legal entity: Workdry International) (“Workdry”, “we”, “us”, or “our”) uses cookies and similar technologies on https://www.workdry.com and any related websites operated by the Workdry Group (collectively referred to as the “Website”).
The Workdry Group operates several specialist brands including Selwood, Siltbuster, Holland Pump, Vanderkamp, and Workdry Germany. These brands may operate websites or digital services that link to or reference this Cookie Policy.
This policy explains what cookies are, why we use them, the types of cookies we use, and how you can control your cookie preferences.
This Cookie Policy should be read alongside our Privacy Policy, which explains how we process personal data collected through our websites.
1. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website.
Cookies allow websites to recognise your device and store certain information about your preferences or previous actions.
Cookies may be:
First-party cookies – set directly by the website you are visiting.
Third-party cookies – set by external providers whose services appear on the website.
Cookies may also be classified by duration:
Session cookies – temporary cookies deleted when you close your browser.
Persistent cookies – cookies that remain stored on your device until they expire or are deleted.
We may also use similar technologies such as tracking pixels, web beacons, scripts, and local storage technologies. For simplicity, these technologies are referred to collectively as “cookies” within this policy.
2. Why We Use Cookies
We use cookies and similar technologies to:
• ensure the Website functions correctly
• provide secure access to services
• improve website usability and performance
• understand how visitors use our websites
• remember user preferences
• measure the effectiveness of marketing campaigns
• deliver relevant advertising
• detect and prevent fraudulent advertising clicks
Cookies help us improve the digital experience across the Workdry Group’s websites and brands.
3. Legal Basis for Using Cookies
Under applicable data protection and privacy laws, including the UK GDPR, EU GDPR and the ePrivacy Directive, cookies are used under the following legal bases.
Strictly Necessary Cookies
These cookies are essential for the operation and security of the Website and are processed based on our legitimate interests. These cookies do not require user consent.
Analytics, Functional and Advertising Cookies
These cookies are only placed with your consent where required by law. Consent is collected through our cookie consent management platform when you first visit the Website.
You may withdraw or modify your consent at any time.
4. Types of Cookies We Use
Strictly Necessary Cookies
These cookies are required for the Website to function correctly and cannot be switched off. They support functions such as website security, page navigation, network management, accessibility, and storing cookie consent preferences.
Without these cookies, certain services may not function properly.
Performance and Analytics Cookies
These cookies collect information about how visitors interact with the Website. They help us understand which pages are visited most often, how visitors move through the Website, and whether users encounter errors.
The information collected is generally aggregated and anonymised where possible.
Functional Cookies
Functional cookies allow the Website to remember choices you make and provide enhanced features such as remembering language preferences, regional settings, and previously entered information.
Advertising and Targeting Cookies
Advertising cookies track browsing behaviour to deliver advertisements that are more relevant to you. These cookies may be used to measure advertising performance, analyse user interactions with advertisements, support remarketing campaigns, and detect fraudulent advertising activity.
5. Cookies Used Across Workdry Group Websites
The Workdry Group operates multiple websites across its brands including Selwood, Siltbuster, Holland Pump, Vanderkamp and Workdry Germany.
Some cookies may be used across multiple Workdry Group websites to support group-wide analytics reporting, digital marketing campaigns, advertising attribution, and user experience optimisation.
This allows the Workdry Group to measure marketing performance, improve digital services, and maintain consistent user experiences across its digital platforms.
6. Cookie Details
Analytics Cookies
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _ga | Distinguishes users and collects aggregated analytics data on website usage. | 2 years | Analytics | |
| _ga_<container-id> | Maintains session state for Google Analytics 4 tracking. | 2 years | Analytics | |
| _gid | Identifies users for analytics purposes during a browsing session. | 24 hours | Analytics |
Advertising and Marketing Cookies
Google Ads
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _gcl_au | Measures advertising effectiveness and conversion tracking. | 3 months | Advertising | |
| _gcl_aw | Tracks ad clicks and associates them with conversions. | 3 months | Advertising | |
| IDE | Used by Google DoubleClick to record ad interactions. | 13 months | Advertising | |
| test_cookie | Determines whether the user’s browser supports cookies. | 15 minutes | Advertising |
LinkedIn Insight Tag
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| li_fat_id | Used for LinkedIn advertising attribution and retargeting. | 30 days | Advertising | |
| li_sugr | Collects interaction data for advertising analytics. | 90 days | Advertising | |
| UserMatchHistory | Supports LinkedIn ad targeting and conversion tracking. | 30 days | Advertising | |
| AnalyticsSyncHistory | Stores information about analytics synchronisation timing. | 30 days | Advertising | |
| bcookie | Browser identifier used by LinkedIn services. | 2 years | Advertising | |
| lidc | Optimises LinkedIn service routing and performance. | 24 hours | Advertising |
Meta Pixel
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _fbp | Meta | Identifies browsers for advertising delivery and analytics. | 3 months | Advertising |
| fr | Meta | Used to deliver and measure advertisements on Meta platforms. | 3 months | Advertising |
7. Third-Party Cookies
Some cookies are placed by third-party providers that support analytics, marketing, or functionality on our Website. These providers may process information according to their own privacy policies.
Examples of such providers include Google, Meta Platforms, and LinkedIn.
8. International Data Transfers
Some third-party providers may process data outside the United Kingdom or the European Economic Area.
Where this occurs, appropriate safeguards are implemented in accordance with applicable data protection laws, including Standard Contractual Clauses or equivalent lawful transfer mechanisms.
9. Managing Your Cookie Preferences
You can control cookies in several ways.
Cookie Consent Tool
When you first visit our Website, you will be presented with a cookie banner that allows you to accept cookies, reject non-essential cookies, or customise your preferences.
You may update your preferences at any time using the Cookie Settings link available on the Website.
Browser Controls
Most web browsers allow you to control cookies through browser settings. You may block or delete cookies through your browser preferences. Please note that restricting cookies may affect Website functionality.
For more information about managing cookies, please visit http://www.allaboutcookies.org.
10. Changes to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in legislation, technology, or our business practices. Any updates will be posted on this page and indicated by an updated “Last updated” date.
11. Contact Us
If you have any questions about this Cookie Policy or how we use cookies, please contact:
The Workdry Group
Legal entity: Workdry International
Website: https://www.workdry.com
Email: marketing@workdry.com
Address:
Bournemouth Road
Chandler’s Ford
Eastleigh
Hampshire
SO53 3ZL